Saturday, June  28, 2025

(Session 2) Invited Talk: Cierra Choucair (The Quantum Insider, Resonance)

We are the interface: Rethinking our role in quantum communication

Cierra Choucair

The Quantum Insider, Resonance

Quantum technologies are advancing rapidly, but their public understanding is not. While modern technologies such as AI and robotics captivate with visual spectacle, quantum often remains abstract, technical, and invisible. This communication gap isn’t just aesthetic; it risks alienating the public, distorting policy, and slowing adoption. In this talk, I argue that we must shift our approach to quantum communication by embracing our role as interfaces between abstract theory and collective understanding. Drawing on my work as a quantum journalist and editor of The Daily Qubit, I propose a storytelling framework rooted in simplicity, humanization, and visualization–one that treats language as infrastructure and understanding as the true output.

Using examples from my attendance at events such as NVIDIA’s Quantum Day and insights from media engagement strategies, I explore how journalists, media professionals, and technologists can design quantum narratives that resonate across audiences. I advocate for multimodal storytelling, emotionally grounded use cases, and a commitment to clarity over hype. By rendering the invisible visible through metaphor, visuals, and voice we make quantum science not only legible but livable. In doing so, we are able to broaden the pathway from research to relevance, building public trust in an essential field.